We created an experience in 3D sound in cinema and television with an Holophonic, Stereoscopic immersive experience.
Then, a micro-site to reveal the video online with the possibility to share it on YouTube, Facebook ... and a huge campaign of banners, emailing, social medias was created.
Online, the customer can explore The insights / personalities of each car and may choose between them.
Five portraits : "Ambient, The Classic" - "Trend, The Fashioned" - "Sport, The Rogue" - Titanium "The Elegant" and "ST, The Performant".
The Campaign objective was to create awareness of Focus, re-energise it as a fun and desirable car, and increase Focus's ranking in the NZ market for its segment.