Guerlain

Art direction & User experience

About the Project

We were asked to create a new digital ecosystem for Guerlain, including an international corporate website and all social digital platforms. The website was designed around the brand and its history as well as the e-commerce platform for the online shop. We had the chance to collaborate for more than a year with one of the most beautiful french patrimonial brand for make-up, perfume and skin care.

The Challenge

Our challenge was to modernise the brand which had no visibility online. We had to increase make-up and skincare visibility in the shop, tell stories about “Maison Guerlain” and his history and be aligned (better) than the competitors on the market.

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