We were asked to create a new digital ecosystem for Guerlain, including an international corporate website and all social digital platforms. The website was designed around the brand and its history as well as the e-commerce platform for the online shop. We had the chance to collaborate for more than a year with one of the most beautiful french patrimonial brand for make-up, perfume and skin care.
Guerlain
Art direction & User experience
About the Project
The Challenge
Our challenge was to modernise the brand which had no visibility online. We had to increase make-up and skincare visibility in the shop, tell stories about “Maison Guerlain” and his history and be aligned (better) than the competitors on the market.
