Vizit is an eCommerce platform for independent designers.
Unlike other online brands, it has an attitude and personality. This is something that is generally lacking in the eCommerce space, where the majority of brands are more focussed on functionality and ease of use. The challenge was how can we include both?
When we developed the design there were 3 aspects we needed to keep:
The personality and attitude, the ability to create and search by hashtags and the ability to chat to customers. We wanted to create a site experience that represented real people both in how they look, but also, in how they talk.
Via the site, users are able to create ‘Hashtags’ and tag content across, other users can also follow the hashtags and contribute. We saw this as a way of creating a platform for our users to interact with each other through their tags. It was also a great way to aggregate content. Like Instagram, the hashtag will give users the ability to easily find, connect and engage with other users on the site, building our community.
This is what we wanted Vizit to become. Not only a shopping site, but an online community.
